By Helen Uddefors / SWB
Photography: My Häger
In 2025, SWB will host not just one, but two SWB Elite Foal Auctions: a live auction during the SWB Equestrian Weeks at Flyinge, and a fully digital edition shortly thereafter. Both auctions will once again be presented in partnership with Horsepartner Sweden AB.
According to Aja Blomberg-Andersson, chair of SWB; “This decision is based on a strong preference expressed by our regional organizations and members to have an in-person SWB Elite Foal Auction at SWB Equestrian Weeks”.
This year’s SWB Equestrian Weeks will feature the Breeders Trophy in both dressage and jumping – all condensed into a single week, from September 30 to October 5. This is a new format compared to previous years when the event spanned two weeks. “By uniting the dressage and jumping foals at one auction, we’re creating an even more exciting and diverse collection,” adds Blomberg-Andersson.
To ensure broad accessibility for breeders regardless of their location, SWB will also host a digital auction. “The digital format allows breeders who cannot attend in person to showcase their foals, and gives buyers more ways to engage,” she continues. Both auctions will feature a carefully curated selection of top-quality dressage and jumping foals. Choosing to host two separate auctions – rather than one – was a deliberate decision. “The program during Equestrian Weeks is already packed, and we want to create the best possible conditions for breeders to participate,” says Blomberg-Andersson.
Interest in the SWB Elite Foal Auctions remains high. Over the past two years, SWB has seen a notable increase in foal nominations, reflecting strong engagement and growing global interest in Swedish horse breeding. Buyer interest is equally steady, with many returning year after year throughout the auction’s nearly 20-year history.
Many former Elite Foals have gone on to compete at the Grand Prix level, both nationally and internationally. Approximately 30 foals will be selected for each auction. The selection process is led by an experienced team that focuses on quality and future potential...
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