By Ellinor Andersson / SWB
Photography: Courtesy private source

Swedish Warmblood is proud to welcome Anette Graf as its new CEO, bringing extensive experience with a deep passion for horses, and over 25 years of experience in veterinary medicine, business development, and leadership.

Anette combines professional expertise with a genuine commitment to the horse and to sustainable development within the equine sector.
“As CEO of SWB, I see an opportunity to help shape the horses of the future. In Sweden, riding is a national pastime, which means we need horses for everyday riders and for elite competition. I want to continue building bridges between breeders, riders, young horse trainers, and horse owners – ensuring that every horse born has the opportunity and support it needs to thrive,” Graf said.
Pär Eriksson, board member of SWB, adds: “We are very pleased to welcome Anette as our new CEO. Her collaborative leadership style, deep subject knowledge, and solid understanding of the industry will be invaluable as we continue to grow. With her strong roots in the equine world, analytical mindset, and genuine passion for cooperation, we look forward to taking the next step together.”

Extensive background and international engagement

Anette Graf was born and raised in Hudiksvall, 300 kilometers north of Stockholm. She earned her veterinary degree from the Royal Veterinary College in London and holds specialist qualifications in equine diseases. With over two decades of clinical experience – particularly in orthopedics, rehabilitation, and ultrasound diagnostics – she has worked with sport horses, ponies, and trotters.
Most recently, she served as a specialist consultant at Agria Pet Insurance, where she worked with insurance medicine for horses. She has also contributed to veterinary education within the field of animal health and care.
Since 2021, Anette has been vice-president of FEEVA (Federation of European Equine Veterinary Associations) and chair of its Equine Welfare Working Group. She is an active voice in equine welfare and the use of horses in sport and is frequently invited as a speaker and moderator at national and international courses and conferences...

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