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Booming market: From Brazil to the rest of the world

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Kate de Wind and Sir Leik Joter (Singulord Joter x Acland Joter [Te])

By Roberta Milani / ABCCH (Translated by Bia Nicotero)
Photography: GTC Brasil, JC Markun, and archives

Over the past 12 months, Brazil and the entire world has been experiencing the unprecedented effects of the Covid-19 pandemic. Many international, national, and state-level competitions have been cancelled and postponed in an attempt to halt the spread of the new variants that have spread throughout the country in a short period of time.

Sir Leik Joter (Singulord Joter x Acland Joter [Te])
Once again, it became paramount to seek alternatives to keeping the economic wheel of this industry turning. Indeed, the sport horse market is commercially responsible for around R$16.15 billion per year.
Gradually, as horseriding clubs reopened their doors, in compliance with public health and safety regulations imposed by local authorities, owners, riders and trainers within equestrian sport were able to resume their daily routines, albeit with restrictions.
Even though there were mass-gathering limitations in place, riding competitions were once again able to take place during the second half of 2020, with the first on-site events. Nevertheless, they had to take place behind closed doors, with no audience members able to attend such tournaments. Online horse auctions gained strength, and the market's appetite for new and powerful horses became indisputable.

Horse Agribusiness Study

The sports horse segment in Brazil is quite diverse and has been evolving steadily with 5.3 million equines, claiming fourth place in the world rankings in terms of herd This is the 2016 updated conclusion of the ‘Horse Agribusiness Study’, published by the Ministry of Agriculture, Livestock and Supply (MAPA)... To read the complete article you need to be a subscriber

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